During my studies at Birmingham City University, I took part in the B-Hive PR competition. The process requires that you submit a response to a brief given by the team behind B-Hive Creative, from here if successful, entrants are shortlisted and invited to pitch the idea to a panel of industry professionals. Within the B-Hive Creative competition, I submitted a response to the PR and Social category and was successfully shortlisted meaning I had the opportunity to present my ideas to experts from a wide range of successful PR and Social companies. 

 

The client for this particular entry was c2c, the train line which operates between London, Southend and Essex, with the outcome to be driving leisurely travel across the upcoming summer months, whilst also creating brand saliency over the long term.